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ABOUT CORE TALENT


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ABOUT CORE TALENT


 
 

SUCCESFUL COLLABORATION BETWEEN ATHLETES AND BUSINESSES

 

Keith Karlsson Astor has been a professional in sports since 1979. Starting out as director for IK Brage where he was part of the success story taking the team from the Swedish division 3 to playing on the European stage. From team sports and football, his journey led to working with individual elite athletes. First with Gunde Svan in 1983, and then with many of Sweden's greatest star athletes. 

 

"My greatest motivation is the desire to develop as a skier. By working on the small details and the bigger picture, I strive to be as prepared as possible for the winter season. To have an honest chance of being able to focus on my athletics I need committed and knowledgeable people at my side. Keith is an important part of this when it comes to working with my sponsoring partners.
Charlotte Kalla

 

Keith is a great creative force in sports, including his effort initiating Domus Sport Fotbollsskola, Dalecarlia Cup, Active Life Foundation, and Svenska Idrottsgalan.
 
Now, he heads Core Talent, helping athletes with our comprehensive client management concept. We also organise attractive events based on our athletes’ competition schedule in Sweden, and around the world. Alongside his co-workers, Keith works in a network where he picks up the best in insurance, financing, recruitment, sales, personal branding, and more.

 

 

"Keith is something so unique, he’s unbelievable in generating ideas, and can translate these ideas and dreams into action. One of his previous collaboration partners often said; "nothing is impossible". And that fits Keith 100% as a manager. He is simply the best!"
Sanna Kallur