Keith Karlsson Astor has been a professional in sports since 1979. Starting out as director for IK Brage where he was part of the success story taking the team from the Swedish division 3 to playing on the European stage. From team sports and football, his journey led to working with individual elite athletes. First with Gunde Svan in 1983, and then with many of Sweden's greatest star athletes.
Keith is a great creative force in sports, including his effort initiating Domus Sport Fotbollsskola, Dalecarlia Cup, Active Life Foundation, and Svenska Idrottsgalan.
Now, he heads Core Talent, helping athletes with our comprehensive client management concept. We also organise attractive events based on our athletes’ competition schedule in Sweden, and around the world. Alongside his co-workers, Keith works in a network where he picks up the best in insurance, financing, recruitment, sales, personal branding, and more.